Emotions Rule
On November 30, 2009 in Thought for the Day
I am overwhelmed at the alarming amount of commercials in this holiday season; toys and electronics, power tools and appliances. Radio, internet and televisions are replete with ads. These advertisers know their stuff – they know what works. They go right for our emotions.
Here’s some proof. Work done by the Gallup Organization and presented in the book Human Sigma by Dr. John Flemming and Jim Asplund, share that dissatisfied and satisfied customers buy nearly the same amount (goods or services). A loyal customer, however, buys significantly greater amounts. Studies indicate the primary difference between loyal and satisfied customers is an “emotional connection” (identified in the book as “sometimes irrational”) between the customer and the brand, product or company. Emotions trump thinking. Holidays are emotional times. This is what drives advertising. This is what drives sales.
This is a great lesson for each of us and it has to do with the power of emotions as influencers in our lives.
In the workplace: If you want a high performing employee (or you want to be a high performing employee) – be sure the employee is emotionally connected to his or her job; help them love what they do by hiring them into the right roles and customizing their jobs to include their passions. This “love” will improve performance and increase loyalty.
In life: If you want a more significant life, be sure you are emotionally connected to the people in your life and in the activities that drive your life. Love what you do – your hobbies, interests and work. Be passionate or don’t do it.
The key to working strong and living stronger is to know what moves us – what activates our emotions. We must build our work and life around what we love and we will see greater energy, engagement and performance. It happens because we love what we do.
The lesson from the holiday advertisers is we should go for the emotions – know what activates our greatest feelings and build them into our work and life. Emotions are our power source – they help us love what we do and make our greatest difference.
Check out how to access your passions in life, and how to find a job that matches your passions at www.LiveFiredUp.com.
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